Subliminal Marketing

WARNING! THE CONTENT OF THIS ENTRY MAY HAVE SOME IMAGES THAT THEY MIGHT BE CONSIDERED AS DISTURBING OR OFFENSIVE TO SOME PEOPLE, DISCRETION IS RECOMMENDED.

This entry is about subliminal marketing, it contents history, techniques and examples, if you want to read about this theme click the "see more" button bellow.

Subliminal Disney

Subliminal Disney

Disney has been historically the leader factory of family and child animation and entertainment. Since their first animated movie, Snow white, made in 1937, Disney has been the standard of the etical values of generations, values like friendship, kindness, true love, fight against evil, justice... However, something is getting wrong at the "Great Dreams Factory": Some Disney cartoonists frequently uses subliminal images with explicit sexual content in their movies.

Subliminal messages are pictures or words which aren't recognized by the conscious mind, but instead recorded in the subconscious. This messages can be used for self improvement, buth have been used, and were actually developed as a marketing ploy.

Despite of the big debates and the different points of view, there are still not any point of view of the real effectiveness of it. However, it's notorious that a lot of publicitary messages uses this tecniques as a method to rise their sales. The Gilbey's ginger hides the word "Sex" in the ice accompanying the drink; The "Camel" mascot has genital forms in its face; an old one: if we put two cans of "Pepsi" we'll find again the word "sex" spelled in by the red and blue neon lights.

The use of this subliminal stimulation it's not exclusively of the publicity, there are in the movies and tv. "THE EXORCIST" contents buzzings of swarms of bees, pig grunts and lion roars in its soundtrack, at the same time, in tenths of a second, we can see a death mask in some frames of the movie. Hitchcock used the same sistem in the las scene of "PSICOSIS": in the face of Norman it pops in the skull of his mother.

                                             

Now... Lets see what Disney is doing subliminally...

Murder of John.F. Kennedy

November 22 of 1963, Dallas

That Kennedy traveled in a convertible was all a herey from the point of view of security, but it was election time and needed to show their closeness to the citizen.

6 people were traveling in the presitential car: Marriage Kennedy, Texas Governor John B. Connally, a security officer and the driver of the vehicle.

Everything was normal when, at 12:29 a.m., the presidential caravan headed slowly to the Helm street. By leaving behind an old book storage, a gunshot was heard. The president put his hand to the neck of that blood began to flow abundant. Connaly, in front of Kennedy, felt that it was also wounded on his thigh. A seconds later, a second shot hit on the head of JFK, staining of blood and brains his woman dress and leaving the president of de United States mortally wounded.